STOP RENTING EVERYBODY ELSE'S SOFTWARE.
What if the software your business needs is the software you build this weekend?
For 4½ years — January 2021 through July 2025 — I paid $399 every month for Kajabi. That's roughly $21,500 over that period.
Kajabi served its purpose. But it was still somebody else's software, designed to serve thousands of businesses. When I launched a completely different company, I needed technology built around my process.
FIRST, I BUILT THE NOC.
My company, 713 Intake™ needed one place where a national Network of Bankruptcy Intake Specialists™ and Senior Directors could operate — while attorneys could see what was happening with their matters.
“How will I know what's going on with my cases?”
I didn't want the answer to be: Email somebody. The NOC had to feel like an actual command center for the business.
National Operations Center
Today's Cultivation
Reading Growth
2h 17m of 3h
43 minutes to today's goal.
Semester Canopy
I STARTED SEEING SOFTWARE EVERYWHERE.
“Could I use the same technology to build something for law school?”
I'm a kinesthetic learner. I need to see progress, touch the material, interact with it and test myself. Greenhouse Law™ keeps my entire semester visible and gives me multiple ways to work with what I'm learning.
If you teach anything, ask yourself: what if your students could interact with your methodology instead of simply consuming another video or PDF?
THEN I BUILT SOFTWARE FOR A CLIENT.
Why send another email full of links when your client can check one place?
A marketing client hired me to create multiple business assets. I built a live project portal so she can see what's complete, what's next, what I need from her and when each deliverable is due.
Same underlying technology. Completely different business problem.
Your Launch at a Glance
TODAY'S TASKS
DELIVERABLE TIMELINE
YOUR DELIVERABLES
ABSOLUTELY. I DID.
And that's exactly why I know where you're likely to get stuck.
I almost gave up when the build stopped being exciting and turned into patching. One fix broke something else. A feature worked yesterday and disappeared today. I was solving the immediate problem instead of building the architecture correctly from the beginning.
The most important part of the build happens before you start throwing code at it.
I couldn't quit. We had just secured a client, and I needed the system to work. So there were a lot of nights when I stayed up until the sun came up figuring out what I had done wrong, why it broke, how the pieces should actually be structured, and what I should have done first.
What took me roughly two months of trial, error, rebuilding and late nights...I've now turned into a process.
That's what you're buying. Not access to a secret button. You're buying the shortcut around the mistakes that almost made me quit.
WHAT WOULD YOUR EXPERTISE LOOK LIKE AS SOFTWARE?
Run the business.
Intake, workflows, staff dashboards, project tracking, assignments, status systems and internal reporting.
Make learning interactive.
Learning portals, certification systems, assessments, progress tracking, practice tools and interactive curriculum.
Raise perceived value.
Client portals, deliverable dashboards, onboarding, reporting, resource centers and real-time project views.
Stop burying it in PDFs.
Calculators, frameworks, assessments, databases, proprietary processes and tools people can actually use.
YOU DON'T NEED A $10,000 DEVELOPMENT STACK.
Google / Gmail Account
Your Google environment becomes the foundation for your data, automation and application.
Paid ChatGPT Plan
We'll use ChatGPT to help translate requirements into code, troubleshoot, test ideas and iterate faster.
We are NOT building the next Microsoft this weekend.
This is for entrepreneurs with a real business, real expertise or real intellectual property who can identify one problem worth solving. One useful internal tool. One portal. One dashboard. One interactive learning experience. One application you can actually use.
YOU'RE NOT BUYING ONE APPLICATION.
You're learning the process you can use the next time your business needs a dashboard, portal, workflow, calculator, client experience or internal tool.
Saturday + Sunday: architect and build your Minimum Useful Application™.
Learn what should happen before the coding starts so you don't spend weeks patching a weak foundation.
Learn how to communicate requirements, evaluate output, troubleshoot and iterate without blindly accepting code.
Weekly support because Sunday night you'll almost certainly decide you want it to do one more thing.
THIS ROOM STAYS SMALL.
This isn't 500 people watching me code. We're building. When the available seats for the next live weekend are gone, registration closes for that weekend.
THE SKILL DOESN'T END WITH ONE APPLICATION.
My next applications include custom technology for Business Bible Study participants and an upcoming Family Compound Mastermind. Completely different audiences. Completely different problems. Same fundamental skill: turn expertise into software.
Before you build...
Do I need to know how to code?
No coding background is required. You do need to know your business, process or intellectual property well enough to identify one useful problem to solve.
What do I need?
A Google/Gmail account, a paid ChatGPT plan with the capabilities we'll use, a computer and a real business problem.
Can I figure this out myself?
Yes. The question is whether you want to spend the same weeks learning architecture through trial, error and patching. This weekend is designed to compress that learning curve.
What happens after Sunday?
You get 30 days of weekly Builder Labs to troubleshoot, tweak and continue improving what you built.
Does this replace every software subscription I have?
No. Some third-party platforms will still make sense. The advantage is that custom functionality no longer automatically means another recurring platform or another developer engagement.
YOU ALREADY BUILT THE EXPERTISE.
NOW BUILD THE SOFTWARE AROUND IT.
Bring your business. Bring one problem. Bring your intellectual property. Spend Saturday and Sunday building.
2-Day Live Build + 30 Days of Builder Labs
YES — I'M READY TO BUILD MINE →Limited seats for each live Build Weekend.Come with your expertise. Leave with your software.